Is it profitable to dropship lingerie?
In view of recent events, people from different countries prefer purchasing basic necessities online to a trip to a store. Meanwhile, some people have no option but to order these goods from online stores. That’s why, the demand for lingerie is going to increase significantly!
Just look at how popular an ‘lingerie’ search request is nowadays!
As you can see from Google Trends, the audience’s interest in underwear has been consistently high for over the years. So this is your chance to make a mint!
Moreover, according to Statista, the underwear segment accounted for almost 20% of the Apparel revenue! It’s about US $272 billion and it’s going to rise considerably!
Beyond this, starting to dropship lingerie is a promising idea for your ecommerce business since, in most cases, lingerie doesn’t cost a lot! Pay attention to the fact that, typically, bras, panties, robes, and so on, cost $3-20. What does it mean? You may certainly count on lots of impulse purchase in your online store!
However, in order to succeed in running your lingerie store, you should know how to do this in the right way. So stay tuned!
Benefits of dropshipping lingerie
Here are the main benefits of using the dropshipping strategy selling lingerie products online.
Low startup costs
Since you’ll be working with a lingerie dropshipping supplier to run your dropshipping business, you won’t need to spend large amounts of money on the inventory or hiring staff.
In the dropshipping business model, the supplier takes care of the product inventory and shipment. You won’t need to pay for the lingerie products until customers place an online order.
Save time on shipping and packing
You won’t have to waste your time on product manufacturing, quality checking, packing, and shipping the orders – your dropshipping supplier will be the one responsible for these measures.
Wide lingerie product selection
The lingerie product is a pretty larger market with hundreds of thousands of suppliers. Through them, you can access tons of trendy underwear products to dropship.
Many suppliers offer both bulk lingerie and single intimate apparel dropshipping – perfect for small businesses.
Low-cost product expansion
The dropshipping business model offers the flexibility to test new products and expand your intimate apparel business. For instance, you can start dropshipping bra sets with new colors, styles, textures, or sizes on your website. Using this method, you can easily keep up with the newest trends.
How to dropship lingerie in the right way?
Tell me 3 main components that are necessary to build a successful ecommerce business?
Apart from the technical core of your online store, the most important aspects are an efficient strategy, reliable suppliers, and trending products to sell.
Let’s start with the strategy that suits dropshipping lingerie. So what should you know to dropship lingerie in the right way and get the maximum benefits from this?
First of all, pay attention to the fact that lingerie is not only bras and panties. In fact, there are lots of product categories for you to sell in your online store: bras, panties, bra & brief sets, corsets, robes, etc.
What’s more, lingerie stores always sell sleepwear: sleep bottoms, pyjamas, nightgowns, and so on. So that means it’s a good idea for you to build an online store with a wide range of products!
Then, when considering your online store’s product range, note that prices start at US $2-3, that we cannot but welcome. It’s great news for you as a dropshipping store owner since you can count on lots of impulse purchases on your website. However, we recommend that you deal with trusted and time-tested suppliers only.
So try to focus on low-cost but high-quality products, since you’re highly likely to benefit from them!
Finally, when your customer is on the verge of making a purchase, it’s reasonable to offer them to buy some extra stuff at a special price. You can easily do this by means of an IT solution from AliDropship – it’s the Product Bundle!
That’s how you should run your lingerie store. But where to find reliable suppliers for your business?
When looking for trusted sellers, you have several options.
Firstly, you can use the ‘trial and fail’ method. However, in most cases, this can really cost you a fortune.
Secondly, you can look at some paid databases of reliable suppliers. This looks like a more logical decision.
Trending products to sell
And now here are the most promising and trending products to sell in your online store!
As we have already mentioned, there are lots of products categories for you to choose products from.
Bra & brief sets
Final thoughts on dropshipping lingerie
Under the present circumstances, it’s definitely a good idea to dropship lingerie since nowadays basic necessities are in strong demand worldwide. Meanwhile, due to a number of reasons, lots of people have no option but to order underwear online.
Don’t forget that in order to succeed with your ecommerce business and dropship lingerie effortlessly, you should choose the most efficient strategy, find time-tested suppliers, and define the most promising products to sell.
Fortunately, AliDropship is glad to provide you with all you need to run your dropshipping business with ease!